Pranjal Kawedia ( Mumbai )
23-May-2026 11:32 AM
TOWS ANALYSIS
As in TOWS first we need to check external environment then internal. In the case study of apple its tows anlaysis do we need to follow the same format in answer writing or can we go first internal and then external
Yes, you can look at internal factors first in your answer sheet, but you must ensure the ultimate focus of the TOWS framework remains externally driven. While they use the same four elements (Strengths, Weaknesses, Opportunities, Threats), their starting points differ: SWOT Analysis: Typically starts internally (What are Apple's strengths and weaknesses?) and then looks outward to see how they fit the environment. TOWS Matrix: Is conceptualized to start externally (What are the market threats and opportunities?) and then looks inward to see how Apple can exploit or defend against them.
Answer given by Shubhamm Sir at 10-Jun-2026 12:40 PM